Kapitol / Senior Software Engineer
Lead context and campaigns
Lead intake, recipient records, company enrichment, campaign objectives, sequence planning, and project-level sales context.
Worked on lead upload and recipient flows that turned contact data into actionable sales records.
Built organization enrichment paths so outreach could use company-level context, not just raw contact fields.
Connected campaign objectives, sequence plans, planned messages, and project context into the agent workflow.
Sales automation quality depends on context: who the lead is, what company they belong to, what the campaign is trying to achieve, and what message should happen next.
The product model tied recipients, organizations, campaigns, sequence plans, planned messages, and project details together so generated outreach had structured inputs.
Campaign setup and lead processing became a more coherent base for personalized outbound messaging.